business model that shows how an organization creates value and delivers it to customers. Digital innovation developments, such as the Internet of Things, have changed the traditional balance between customers and suppliers. Use a single case study of your choice to critically analyze and demonstrate how your organization’s digital business model can benefit from IoT adoption

Abstract

Using Amazon as a case study, this article critically investigates how the Internet of Things (IoT) is incorporated into digital business strategies. It starts with describing digital business models, showing how they have changed in the digital era, and stressing how digital innovations have changed the dynamics between suppliers and customers. Here is a thorough rundown of IoT, including its definition, salient characteristics, and growing significance in the commercial world. We then break down Amazon’s journey and present digital business model to highlight how IoT technologies have been effortlessly incorporated, changing a number of aspects of the company’s operations. The essay explores the significant effects of IoT on Amazon’s business strategy. It talks about how to provide value and improve the customer experience, with an emphasis on more convenience and tailored interactions. The report also includes operational efficiency, where IoT has transformed conventional methods, especially in supply chain management and warehouse automation. The article also looks at IoT-driven advancements in AWS IoT and Alexa, two of Amazon’s services and products. Adoption barriers related to IoT are examined closely, covering issues with technological complexity, security, organizational changes, and cost. Different IoT applications and tactics are highlighted in a comparison analysis with industry heavyweights like Microsoft and Walmart, offering wider industry insights. The article concludes by considering the prospects for IoT in digital business models and by going over Amazon’s IoT strategy. The statement highlights the potential of IoT to propel company innovation, efficiency, and customer-centricity. It further asserts that businesses such as Amazon are leading the way towards a more intelligent and linked business environment.

Keywords: IoT Security, Innovation, E-commerce, Supply Chain Management, Digital Business Models, Amazon, Customer Experience, Operational Efficiency, and Comparative Analysis